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Is Your App Off to a Rocky Start? Here’s a Founder’s Advice on Getting it on the Right Track

It takes a lot of time and effort to design, develop, and launch a mobile app. With so many moving parts and unpredictable outcomes, there are many areas where things go wrong and derail the project. Even the rockiest app launches and marketing failures can be overcome as long as you do not give up and are willing to do what it takes to succeed. With millions of apps launched every year, the competition for downloads is fierce. High-speed...

The top 10 Virtual Event Platforms in 2021 (with reviews & more!)

The virtual events industry has been observing soaring importance currently, with new players entering the game every day. Virtual events are essentially just like many other kinds of meetings, conferences, trade shows or exhibitions etc. required for businesses and markets; except they're held online. In times when in-person events are just not feasible and handling professional meetings needed an alternative, the new age event hosting...

7 Worst eCommerce Marketing Mistakes Not to Repeat in 2020-2021

Website promotion is not an easy task, and the field of eCommerce is no exception. Therefore, to help you in your marketing efforts in 2020-2021, in this post, you can find out the 7 most commonly made mistakes by eCommerce marketers that you’d surely want to avoid on your own website. For convenience, we’ve backed up each of the points with renowned brand examples to visually show you how things can be done right.Mistake 1: Irrational...

7 Principles of Design to Increase Engagement and Boost Social Media Posts

7 Principles of Design to Increase Engagement and Boost Social Media Posts     In the traditional way of advertising, making a good design is usually intended to enhance a product and is done at the last days before the launch. This is very different from the current trends in modern advertising. The contemporary marketers put together and incorporate a good design into a social media marketing campaign early on the marketing...

LinkedIn SEO: Generate Powerful Leads for Free

Akash Singh
Author: Akash Singh

LinkedIn SEO: Generate Powerful Leads for Free

LinkedIn SEO: Generate Powerful Leads for Free     LinkedIn is among the top sites that Google indexes quite often along with Facebook, Twitter & YouTube. This makes it a wealth of opportunities for all of us to uncover.Most of the social media campaigns revolve around Facebook Ads. Searching for awesome Instagram post ideas & curation of content for Twitter follow soon after.What if you can get tons of job...

The Difference Between Logo Design and Branding

Tabish Khalid
Author: Tabish Khalid

The Difference Between Logo Design and Branding

The Difference Between Logo Design and Branding     People generally use the terms "logo" and "branding" interchangeably. They believe the two to be the same. Although they are closely connected and relatable, their modus operandi is very different. To understand what separates a logo from branding, we will discuss their basics in the following. Concepts of Logo and Brands     Branding is the...

Five times you really should bid on your brand

Five times you really should bid on your brand     A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of...

What is the impact of COVID-19 on Google paid ads

Vijaya Bharti
Author: Vijaya Bharti

What is the impact of COVID-19 on Google paid ads

What is the impact of COVID-19 on Google paid ads?     COVID-19 has had a strong blow on the economies of most of the countries. The lockdown situation and temporary closures of businesses had a strong impact on Google paid Ads. The campaign performances of small and big businesses have had to go through changes due to the pandemic.As people have had to stay at home during the pandemic, the online search and online shopping...

How do I know which keywords work for my business?

Natalka Antoniuk
Author: Natalka Antoniuk

How do I know which keywords work for my business?

To choose the right keywords for your business website to target, you are going to have to do some keyword research. Keyword research allows you to identify the phrases that your target audience are searching online. It’s more than that though. Thorough keyword research involves: identifying searcher intentions identifying keywords and phrases analysing search difficulty and number of searches competitor analysis ...

Promote your WordPress Website - Here Are 7 Effective Tips

Marie Thomas
Author: Marie Thomas

Promote your WordPress Website - Here Are 7 Effective Tips

Digitalization has changed our life completely in many ways whether you want to run a small business or large company. Most companies are relying on online business for the fact that all the business tasks can be done with the help of a website. Creating a website is not tough. All you need is the right platform for developing it, WordPress being one of them.WordPress is the fastest growing platforms and one of the best to use. It has countless...