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How do I know which keywords work for my business?

Natalka Antoniuk
Author: Natalka Antoniuk

How do I know which keywords work for my business?

To choose the right keywords for your business website to target, you are going to have to do some keyword research. Keyword research allows you to identify the phrases that your target audience are searching online. It’s more than that though. Thorough keyword research involves: identifying searcher intentions identifying keywords and phrases analysing search difficulty and number of searches competitor analysis ...

Promote your WordPress Website - Here Are 7 Effective Tips

Marie Thomas
Author: Marie Thomas

Promote your WordPress Website - Here Are 7 Effective Tips

Digitalization has changed our life completely in many ways whether you want to run a small business or large company. Most companies are relying on online business for the fact that all the business tasks can be done with the help of a website. Creating a website is not tough. All you need is the right platform for developing it, WordPress being one of them.WordPress is the fastest growing platforms and one of the best to use. It has countless...

7 Ways PPC and SEO Teams Work Together

Simon Mikail
Author: Simon Mikail

7 Ways PPC and SEO Teams Work Together

Gone are the days when digital marketers approached PPC and SEO campaigns separately. In many digital marketing agencies, SEO and PPC professionals now work together on many occasions to achieve digital marketing goals collectively. Although SEO and PPC professionals are in pursuit of similar goals, whether in terms of website traffic,lead generation, or revenue, PPC ad campaigns do not directly affect SEO or vice versa. But, there are many...

How Influencer Marketing can Supercharge your SEO

Shweta Jain
Author: Shweta Jain

Here’s how Influencer Marketing can Supercharge your SEO

Influencers have arrived on the Marketing battlefield, and how!In a sea of brands constantly overloading viewers with waves of advertisements and sponsored content, it’s no longer a piece of cake to make yourself noticed by your target audience. Moreover, today’s digital users have wizened up and turn their noses up at any attempt made by companies to ‘sell’ them something.Brand names are longer a guarantee of a quality or effective...

10 Effective Content Marketing Ideas for Small Businesses

How many times have you heard - “Content is King”. I am sure we often hear this in the field of marketing.Do you wonder, Is content really the king? Or, What makes content the king?Indeed, Content is the king for a reason.Content is basically a magnet, which helps you attract an audience.Content helps you connect with your audience, it helps you build a brand, it helps you to educate your potential audience about your brand or services you...

Useful tips to choose the right Digital marketing course

In this modern epoch, everyone is looking for a better career opportunity. For them, this article is one of the most informative articles to pursue a career in Digital Marketing.If you are thinking about choosing the best digital marketing course, then you must read this article before you make a choice. Currently, around 464.4 Million internet users exist in India. So this is one of the major reasons that companies are adopting online media to...

The definitive guide to eCommerce Conversion Rate Optimization

Image sourceCustomers are your biggest contributors in the world of e-commerce. When you boost traffic to generate sales, it's important that you're able to get traffic that pays, i.e. customers who give you income to keep the business going. During every step of the purchasing journey for a customer, there are many opportunities to enable them to shop quicker and enjoy the experience as well.The eCommerce customer rate optimization is seen as a...

Common Social Media Marketing Myths Debunked

Social media has become an inherent factor in the lives of modern individuals and businesses alike. An experienced social media expert can guide you to uncover unprecedented success and an abundance of benefits by using robust social media marketing.To reap the benefits of social media marketing, it is essential to discard the unwanted myths and illusions related to this modern business strategy. Partnering with a seasoned social media consultant...

Website and Online Presence - Why Is It Important to Have One?

With more than 3 billion active Internet users, today, the web is the largest market in the world. Being present on the internet is now the essential means of communication for all companies looking for better visibility. The creation of a website allows your company to expand its field of action, improve its reputation and increase its turnover. The benefits of a well- crafted website make it the best investment for your business. You get GLOBAL...

How to Plan and Prepare Content?

Vikram Rana
Author: Vikram Rana

How to Plan and Prepare Content?

Today we are going to unravel a very important part of websites and online stores. It's about the famous Content. This is all the information Or knowledge about your product or service that will appear on your website or e-shop.A lot of things depend on content. The first is the success of the product or service. The next crucial thing is the architecture of the site or store. Content is critical to the structure of the website. It represents...