AI-powered digital marketing: The next generation of advertising
Author: Shweta Jain
AI-powered digital marketing: The next generation of advertising
Marketing strategies are changing every week to cope with the digitized world of today. It's changing the competitive advantage of today with cutting-edge technologies. That is possible because AI is doing that. It's changing what digital marketing is, where brands engage audiences, and eventually impacts further conversion and campaign optimization. In this blog, we shall be looking into how AI-powered digital marketing has changed the industry...
Increasing Traffic and Brand Awareness: A Startup's Guide to Better SEO
Startups often have a lot of things on their plate. They are working hard to create a product or service people want while trying to get the word out there and build a customer base.A significant hurdle that every startup has is being able to balance these two areas properly. If they spend too much time on product development, they may not have enough people using their product. But if they spend all their time marketing and trying to get people...
How Business cards are still of importance in the digital era
Author: Shweta Jain
How Business cards are still of importance in the digital era
The modern world and the digital advancements, have somehow put the traditional tactics and practices in the back seat. But does it really mean that those old and traditional methods are dead? We will share 4 main reasons why even in the digital era business cards won’t die.
Business cards have always been a crucial element for all types of businesses, regardless of their size. Whether you are a small business owner or you are running a large...
Is Your App Off to a Rocky Start? Here’s a Founder’s Advice on Getting it on the Right Track
Author: Tim Waldenback
Is Your App Off to a Rocky Start? Here’s a Founder’s Advice on Getting it on the Right Track
It takes a lot of time and effort to design, develop, and launch a mobile app. With so many moving parts and unpredictable outcomes, there are many areas where things go wrong and derail the project. Even the rockiest app launches and marketing failures can be overcome as long as you do not give up and are willing to do what it takes to succeed.
With millions of apps launched every year, the competition for downloads is fierce. High-speed...
The top 10 Virtual Event Platforms in 2021 (with reviews & more!)
Author: Shweta Jain
The top 10 Virtual Event Platforms in 2021 (with reviews & more!)
The virtual events industry has been observing soaring importance currently, with new players entering the game every day. Virtual events are essentially just like many other kinds of meetings, conferences, trade shows or exhibitions etc. required for businesses and markets; except they're held online.
In times when in-person events are just not feasible and handling professional meetings needed an alternative, the new age event hosting...
7 Worst eCommerce Marketing Mistakes Not to Repeat in 2020-2021
Author: Alex Husar
7 Worst eCommerce Marketing Mistakes Not to Repeat in 2020-2021
Website promotion is not an easy task, and the field of eCommerce is no exception. Therefore, to help you in your marketing efforts in 2020-2021, in this post, you can find out the 7 most commonly made mistakes by eCommerce marketers that you’d surely want to avoid on your own website. For convenience, we’ve backed up each of the points with renowned brand examples to visually show you how things can be done right.Mistake 1: Irrational...
7 Principles of Design to Increase Engagement and Boost Social Media Posts
Author: Jenn Pereira
7 Principles of Design to Increase Engagement and Boost Social Media Posts
7 Principles of Design to Increase Engagement and Boost Social Media Posts In the traditional way of advertising, making a good design is usually intended to enhance a product and is done at the last days before the launch. This is very different from the current trends in modern advertising. The contemporary marketers put together and incorporate a good design into a social media marketing campaign early on the marketing...
LinkedIn SEO: Generate Powerful Leads for Free
Author: Akash Singh
LinkedIn SEO: Generate Powerful Leads for Free
LinkedIn SEO: Generate Powerful Leads for Free LinkedIn is among the top sites that Google indexes quite often along with Facebook, Twitter & YouTube. This makes it a wealth of opportunities for all of us to uncover.Most of the social media campaigns revolve around Facebook Ads. Searching for awesome Instagram post ideas & curation of content for Twitter follow soon after.What if you can get tons of job...
The Difference Between Logo Design and Branding
Author: Tabish Khalid
The Difference Between Logo Design and Branding
The Difference Between Logo Design and Branding
People generally use the terms "logo" and "branding" interchangeably. They believe the two to be the same. Although they are closely connected and relatable, their modus operandi is very different. To understand what separates a logo from branding, we will discuss their basics in the following.
Concepts of Logo and Brands
Branding is the...
Five times you really should bid on your brand
Author: Rashed
Five times you really should bid on your brand
Five times you really should bid on your brand
A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of...
