Five times you really should bid on your brand
Author: Rashed
Five times you really should bid on your brand
Five times you really should bid on your brand
A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of...
7 Ways PPC and SEO Teams Work Together
Author: Simon Mikail
7 Ways PPC and SEO Teams Work Together
Gone are the days when digital marketers approached PPC and SEO campaigns separately.
In many digital marketing agencies, SEO and PPC professionals now work together on many occasions to achieve digital marketing goals collectively.
Although SEO and PPC professionals are in pursuit of similar goals, whether in terms of website traffic,lead generation, or revenue, PPC ad campaigns do not directly affect SEO or vice versa.
But, there are many...
What is the impact of COVID-19 on Google paid ads
Author: Vijaya Bharti
What is the impact of COVID-19 on Google paid ads
What is the impact of COVID-19 on Google paid ads? COVID-19 has had a strong blow on the economies of most of the countries. The lockdown situation and temporary closures of businesses had a strong impact on Google paid Ads. The campaign performances of small and big businesses have had to go through changes due to the pandemic.As people have had to stay at home during the pandemic, the online search and online shopping...
