Five times you really should bid on your brand
Author: Rashed
Five times you really should bid on your brand
Five times you really should bid on your brand
A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of...
7 Ways PPC and SEO Teams Work Together
Author: Simon Mikail
7 Ways PPC and SEO Teams Work Together
Gone are the days when digital marketers approached PPC and SEO campaigns separately.
In many digital marketing agencies, SEO and PPC professionals now work together on many occasions to achieve digital marketing goals collectively.
Although SEO and PPC professionals are in pursuit of similar goals, whether in terms of website traffic,lead generation, or revenue, PPC ad campaigns do not directly affect SEO or vice versa.
But, there are many...
What is the impact of COVID-19 on Google paid ads
Author: Vijaya Bharti
What is the impact of COVID-19 on Google paid ads
What is the impact of COVID-19 on Google paid ads? COVID-19 has had a strong blow on the economies of most of the countries. The lockdown situation and temporary closures of businesses had a strong impact on Google paid Ads. The campaign performances of small and big businesses have had to go through changes due to the pandemic.As people have had to stay at home during the pandemic, the online search and online shopping...
Wedding Businesses Grow with Branding, Not Just Advertising
Author: Shweta Jain
Why Wedding Businesses Thrive on Branding, Not Just Advertising
The wedding business is the most competitive industry, where reputation, credibility and trust define success instead of placing ads. Wedding planners don't sell a product but a one-time service that has to be perfect. Branding a Wedding Business becomes all the more important because couples choose planners who have already proven themselves and have high credibility.Most marriage companies get caught up in advertising without putting money into...
Create a Social Media Calendar: Step-by-Step Guide
Author: Shweta Jain
Step-by-Step Guide: How to Create a Social Media Calendar for Your Business
Few Tools in Small Business Marketing Are as Strong and as Ignored as a Social Media Calendar
If you are a business owner or marketing manager who is still dependent on last-minute updates or rushing to create new content every week, you will miss out on consistency, visibility, and conversions.
Here’s the truth: managing social media is about smart publishing, not frequent posting.
And it all depends on a good...
