Digitalization has changed our life completely in many ways whether you want to run a small business or large company. Most companies are relying on online business for the fact that all the business tasks can be done with the help of a website. Creating a website is not tough. All you need is the right platform for developing it, WordPress being one of them.
WordPress is the fastest growing platforms and one of the best to use. It has countless tutorials, videos, guides, e-books that help you to develop and maintain your website
WordPress is the right solution for digital marketing companies to promote their websites. So to increase the sales in the company it is important to have the right content on the site. Having the best CMS to build websites that help to increase conversion, optimize marketing strategies and expand your business to develop end to end solutions that can be effectively integrated with your website, it is a great option.
WordPress website leaves a great impression on your users and due to its popularity and seo friendly features, a lot of individuals convert HTML website to WordPress. This platform comes handy while creating any style of website, from a simple blog to a business website or to create an online store.
Let's review how you can promote your WordPress website with 7 different effective tips.
Top 7 Effective Tips to Promote your WordPress Website
1. Adding Right Content
A dedicated website is a need of the hour in the world of digital marketing. There is no better way than creating a website using the state of the art content management system (CMS).
CMS like WordPress has pre-built templates that are free and paid as well. Choose and embed it into your brand. Content and blogging are cardinal aspects of search engine optimization. They play a pivotal role in deciding an overall ranking of your website.
The prudent use of keywords helps in improving the overall ranking. Your online business can have authority in a particular niche if you frequently produce high-quality articles.
Visually appealing content and with the help of social media handles like Facebook, Instagram you can boost your business easily. As the website and social media integration have made digital marketing more exciting.
The next step is to make the website dynamic and scalable. This is where essential plugins play a crucial role. Optimize the content using SEO plugins to add functionalities like social integration, etc.
2. Take the Help of Social Platforms
The great sensation while promoting your website is social media. Nowadays you cannot run your business without social media platforms like Facebook, Instagram, Twitter etc. Globally, 2.95 billion people are using social media. These are large numbers of users. So approaching social media is an unavoidable option.
A right approach on social media, can help to reach the target audience thereby promoting a wordpress website. For eg, you can post your blog on Pinterest to drive traffic to your site. This will ensure long term results.
3. Customize Permalinks
The other factor that can change the working of the website or promote the wordpress site is by customizing the permalinks.
But before going ahead, we should know what permalinks are?
The permanent URL of the website is called the permalink. Permalinks are used in the address bar to reach the site and view the appropriate page. These links can be used on other website blogs, added to certain keywords to link your website page.
Permalinks are custom made. WordPress automatically creates a permalink which you can completely optimize before publishing the content for SEO.
4. Install a Compatible Theme
Theme is something very important for a WordPress website. Theme gives the feel of your website, enhancing the user's experience. So somehow if you choose the wrong theme then this is going to impact on your whole online business. This mistake can increase bounce rate and decrease customer retention in the long run.
While choosing the theme make sure that the design of your website must look good and get along with your business profile. Theme is the most appealing feature while you are designing the website. Always add the customization features in which you can do the modification according to your business. Always opt for a unique theme that makes you stand out in the competition.
5. Use Guest Posting
Guest posting means writing and posting a blog post or an article for another website. Now, you might be thinking how guest posting can boost the web presence of our blog? But it is a great strategy that can promote your blog to a large population base online.
You can use a guest post to encourage visitors to come to your blog. This technique not only promotes your blog but also gives you an external link from more authority sites, which can improve your ranking on search engines.
6. Email Marketing
For continuous marketing, email marketing is the best. Always take care of your customer’s details such as name, address email address, and phone number for the right promotion of your wordpress website.
You can use this data to send personalized emails to your customers, reminding them of special offers or discounts. This is the best way to approach the large audience on a great scale.
7. Optimize Site for Different Search Engines
Optimizing for search engines can take your website to another level. You can rank higher by adding a title and description so that your keywords can be easily reachable. A WordPress website can optimized for SEO with the help of different plugins like Yoast SEO and many more.
Above we have discussed 7 effective tips to promote your website. Just keep the goal in mind and the journey will be worth every invested effort.
Building an online presence is the utmost demand. Small strategies can make a significant impact on your business. Ephemeral efforts have ephemeral results, so have a business vision that will make you stand apart from the ordinary.
Marie Thomas is an IT enthusiast with 8+ years of experience in developing WordPress websites. Currently, she is associated with WordSuccor – WordPress development company in the USA. She loves to keep abreast of the latest technologies and tools in the corporate market and believes in sharing knowledge gained through experience. Connect with her on Twitter and LinkedIn.