UX – user experience is often confused with UI. UX essentially refers to the layout of an application. What goes where on an app or webpage plays a very crucial role in optimizing user behaviour. Designing good UX is an art plus science which involves understanding the psychology of website/app users.
For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial as the first impression lasts long and using UI and UX designing can make or break the brand recognition.
We believe in minimal yet functional design. We understand that Good design is as little design as possible.
"Good design is as little design as possible."
We focus to simplify a design as much as possible to enhance its usability. We work to fine tune the essentials and remove all unnecessary clutter.