Content marketing might make you think about blogs, facebook, website copy, twitter etc. But it is much more than that. It is about telling engaging and interesting stories. Its great stories that catch attention.
"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."
Content marketing involves writing amazingly engaging copy where you are careful enough to not pitch your products or services directly, but very subtely you provide your audience with valuable, useful and relevant content to help them solve their issues. The copy has to be such that people seek out to it rather than avoid it. They should consume it rather than skimp through it.
Some channels for content marketing are