Facebook Pixel

Content Marketing

In online world -
Content is KING.

Content marketing might make you think about blogs, facebook, website copy, twitter etc. But it is much more than that. It is about telling engaging and interesting stories. Its great stories that catch attention.

Content Marketing
"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."

Content marketing involves writing amazingly engaging copy where you are careful enough to not pitch your products or services directly, but very subtely you provide your audience with valuable, useful and relevant content to help them solve their issues. The copy has to be such that people seek out to it rather than avoid it. They should consume it rather than skimp through it.

Some channels for content marketing are

  • Infographics
  • Focused web/landing pages
  • Podcasts
  • Videos
  • E-Books or print books
  • Blogs
  • Cartoons
  • Quizzes
  • Assessments

Some Interesting Facts

  • Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads.
  • The biggest brands in the world realize that content is the future. Coca-Cola, for example, spends more money on content creation than it does on television advertising.
  • Marketers are shifting toward longer, more in-depth content. The average length of blog posts is getting longer, with the typical word count of a blog post increasing from 808 words in 2014 to 1,054 words in 2016 and 1500 words in 2018.
  • Almost two thirds of marketers – 60% – produce at least one new content asset every single day.
  • Nine out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions.
  • Approximately 28% of marketers say they have reduced their digital advertising budgets in order to produce more content assets.

Let`s Talk about your Business Discuss your Growth Discuss How to Maximize Your Reach Build Your Brand Win Stand Out Beat Competition