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How Audio Content Is Redefining Online Marketing

Shweta Jain
Author: Shweta Jain

The Podcast Boom: How Audio Content is Shaping Online Marketing in 2025

Introduction: Welcome to the Golden Age of Audio Content Podcasts are a fast-growing content format in the rapidly changing digital media landscape, second only to blogs in their explosive growth over the past few years. With consumers gravitating towards flexible, multitasking content formats more than ever, we have seen many brands embrace Audio Content Marketing, as it becomes an important part of their brand narratives. From...

Step-by-Step Guide: How to Create a Social Media Calendar for Your Business

Few Tools in Small Business Marketing Are as Strong and as Ignored as a Social Media Calendar If you are a business owner or marketing manager who is still dependent on last-minute updates or rushing to create new content every week, you will miss out on consistency, visibility, and conversions. Here’s the truth: managing social media is about smart publishing, not frequent posting. And it all depends on a good...

Why Wedding Businesses Thrive on Branding, Not Just Advertising

The wedding business is the most competitive industry, where reputation, credibility and trust define success instead of placing ads. Wedding planners don't sell a product but a one-time service that has to be perfect. Branding a Wedding Business becomes all the more important because couples choose planners who have already proven themselves and have high credibility.Most marriage companies get caught up in advertising without putting money into...

How Brands Stand Out in an Infinite Scroll World

Shweta Jain
Author: Shweta Jain

Content Overload: How Brands Can Stand Out in a World of Infinite Scroll

Reaching those who genuinely are attentive is becoming harder than ever due to the vast volume of information that enters the world each day. Videos, articles and social media create a never-ending flow of messages. It's one of the primary causes of "content overload," which is an ongoing challenge for firms trying to attract people. When people are constantly scrolling through streams of postings, articles and videos, how can brands make their...

Must-Know AI Marketing Tools for 2024-25

Jigar Agarwal
Author: Jigar Agarwal

Top AI Marketing Tools You Need to Know About in 2024 - 25

Artificial Intelligence or AI is finding new applications in digital marketing. Marketing is complex and it involves a set of activities that converge to produce the ad copy. Some activities are content creation, video and audio, SEO, Design, Automation, and delivering the ads to the appropriate channels.AI tools ease the efforts of marketing. A single tool to manage all the activities is not available. Rather, tools for specific functions in the...

AI-powered digital marketing: The next generation of advertising

Marketing strategies are changing every week to cope with the digitized world of today. It's changing the competitive advantage of today with cutting-edge technologies. That is possible because AI is doing that. It's changing what digital marketing is, where brands engage audiences, and eventually impacts further conversion and campaign optimization. In this blog, we shall be looking into how AI-powered digital marketing has changed the industry...

Increasing Traffic and Brand Awareness: A Startup's Guide to Better SEO

Startups often have a lot of things on their plate. They are working hard to create a product or service people want while trying to get the word out there and build a customer base.A significant hurdle that every startup has is being able to balance these two areas properly. If they spend too much time on product development, they may not have enough people using their product. But if they spend all their time marketing and trying to get people...

How Business cards are still of importance in the digital era

The modern world and the digital advancements, have somehow put the traditional tactics and practices in the back seat. But does it really mean that those old and traditional methods are dead? We will share 4 main reasons why even in the digital era business cards won’t die. Business cards have always been a crucial element for all types of businesses, regardless of their size. Whether you are a small business owner or you are running a large...

Is Your App Off to a Rocky Start? Here’s a Founder’s Advice on Getting it on the Right Track

It takes a lot of time and effort to design, develop, and launch a mobile app. With so many moving parts and unpredictable outcomes, there are many areas where things go wrong and derail the project. Even the rockiest app launches and marketing failures can be overcome as long as you do not give up and are willing to do what it takes to succeed. With millions of apps launched every year, the competition for downloads is fierce. High-speed...

The top 10 Virtual Event Platforms in 2021 (with reviews & more!)

The virtual events industry has been observing soaring importance currently, with new players entering the game every day. Virtual events are essentially just like many other kinds of meetings, conferences, trade shows or exhibitions etc. required for businesses and markets; except they're held online. In times when in-person events are just not feasible and handling professional meetings needed an alternative, the new age event hosting...