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Online Over Offline Marketing?

Shweta Jain
Author: Shweta Jain

Why Online Over Offline Marketing?

Marketing is an aspect that no business can afford to forgo. A leading business will always set aside a separate budget for marketing alone. On the other hand, it is also important to spend the budget on the right marketing activities that work for you to make the most of it.Every product or service is consumed differently by the consumers and hence the ways of delivering them to the consumers are different as well. Some products are marketed...

Useful tips to choose the right Digital marketing course

In this modern epoch, everyone is looking for a better career opportunity. For them, this article is one of the most informative articles to pursue a career in Digital Marketing.If you are thinking about choosing the best digital marketing course, then you must read this article before you make a choice. Currently, around 464.4 Million internet users exist in India. So this is one of the major reasons that companies are adopting online media to...

How do I know which keywords work for my business?

Natalka Antoniuk
Author: Natalka Antoniuk

How do I know which keywords work for my business?

To choose the right keywords for your business website to target, you are going to have to do some keyword research. Keyword research allows you to identify the phrases that your target audience are searching online. It’s more than that though. Thorough keyword research involves: identifying searcher intentions identifying keywords and phrases analysing search difficulty and number of searches competitor analysis ...

The Difference Between Logo Design and Branding

Tabish Khalid
Author: Tabish Khalid

The Difference Between Logo Design and Branding

The Difference Between Logo Design and Branding     People generally use the terms "logo" and "branding" interchangeably. They believe the two to be the same. Although they are closely connected and relatable, their modus operandi is very different. To understand what separates a logo from branding, we will discuss their basics in the following. Concepts of Logo and Brands     Branding is the...

Setting up your first E-Commerce Store

Mayank Chauhan
Author: Mayank Chauhan

Not to be missed tips before you plan your E-Commerce store

Growing an e-commerce store can be super complicated because of so many different things that you need to do. While it may get overwhelming, the fact is that it is as much of an art as it is science. I am going to share some digital marketing tips and tricks for your marketing strategy - in this article to help you start the journey from zero to success. Tip 1: Your e-commerce engine It is very important what platform you choose to build and...

Growth Hacking v/s Digital Marketing

Pratik Jain
Author: Pratik Jain

Growth Hacking v/s Digital Marketing

I know lot of people get confused on the difference between growth hacking and digital marketing.But do both these terms - growth hacking and digital marketing -refer to the same thing?I mean same wine in two different bottles?The answer is No.The main focus of Digital Marketing is as below.customer acquisitionretention branding using digital technology.Digital Marketing is applied to all types of businesses including matured ones, for continuous...

Five times you really should bid on your brand

Five times you really should bid on your brand     A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of...

7 Ways PPC and SEO Teams Work Together

Simon Mikail
Author: Simon Mikail

7 Ways PPC and SEO Teams Work Together

Gone are the days when digital marketers approached PPC and SEO campaigns separately. In many digital marketing agencies, SEO and PPC professionals now work together on many occasions to achieve digital marketing goals collectively. Although SEO and PPC professionals are in pursuit of similar goals, whether in terms of website traffic,lead generation, or revenue, PPC ad campaigns do not directly affect SEO or vice versa. But, there are many...

What is the impact of COVID-19 on Google paid ads

Vijaya Bharti
Author: Vijaya Bharti

What is the impact of COVID-19 on Google paid ads

What is the impact of COVID-19 on Google paid ads?     COVID-19 has had a strong blow on the economies of most of the countries. The lockdown situation and temporary closures of businesses had a strong impact on Google paid Ads. The campaign performances of small and big businesses have had to go through changes due to the pandemic.As people have had to stay at home during the pandemic, the online search and online shopping...

7 Worst eCommerce Marketing Mistakes Not to Repeat in 2020-2021

Website promotion is not an easy task, and the field of eCommerce is no exception. Therefore, to help you in your marketing efforts in 2020-2021, in this post, you can find out the 7 most commonly made mistakes by eCommerce marketers that you’d surely want to avoid on your own website. For convenience, we’ve backed up each of the points with renowned brand examples to visually show you how things can be done right.Mistake 1: Irrational...