How do I know which keywords work for my business?
Author: Natalka Antoniuk
How do I know which keywords work for my business?
To choose the right keywords for your business website to target, you are going to have to do some keyword research.
Keyword research allows you to identify the phrases that your target audience are searching online. It’s more than that though. Thorough keyword research involves:
identifying searcher intentions
identifying keywords and phrases
analysing search difficulty and number of searches
competitor analysis
...
Five times you really should bid on your brand
Author: Rashed
Five times you really should bid on your brand
Five times you really should bid on your brand
A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of...
