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App Store Optimization

Popularise your app through data-driven actionable insights.

Launched an app? App Store Optimization should then be the first step towards increasing your downloads. Getting your app to improve its visibility and rank high on searches in Google play store and Apple App Store is what encompasses ASO.

App Store Optimization

There are hundreds of apps for almost every keyword that you search for. How do you get your app to rank high? Please note – maximum downloads are achieved by the first few apps that get listed in a search result.

App store optimisation (ASO) is a subset of app marketing. Though it’s importance has always been underestimated, today ASO has become essential and important. It’s all about improving product visibility within app stores and stimulating users to actually download an app. Afterall, no downloads means no business.

Steps undertaken for App Store and Play store optimization

Strategy for optimized Keywords in title considering the competition

  • Optimized Keywords in description
  • Increasing Total downloads
  • Quality of ratings
  • Number of comments
  • Maximize keywords
  • Write an irresistible description
  • Pick a standout icon
  • Add screenshots
  • Localize your listing
  • Boost traffic with promotion
  • Encourage feedback
  • Update often

Some Interesting Facts

  • There are more than two million mobile apps in the large app stores.
  • About 63% of apps are discovered and downloaded while browsing through the app stores.
  • ASO is similar to SEO in that it’s about optimising different components to influence ranking. The higher you rank, the more visible you are for potential customers, resulting in more downloads.

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